Merchants of cool

1) Implications of cool teenagers are always looking for the coolest new trends this is what Douglas R came up with a conclusion. Us teenagers are always looking for any new cool things celebrities have or what there wearing. Hired producers are constantly studying what the new “cool” thing is. To be cool you have to be a role model to teenagers everywhere wearing new and the latest clothes shoes everything.

2)I do believe that marketers do aim the product or service that they are bringing to the market to a particular age group/target market. Honestly marketers are not concerned with the well-being of the consumer. As Dimi stated in his post, the Holden salesmen isn't interested if the customer who is buying the car really likes that particular car... he has a job to do and in my point of view, he just wants to make those 10 sales in 2 weeks.

3) Well it depends to me cool hunters and anthropologists are paralleled and market researchers and ethnographers are paralleled because even though they all have different purposes and period of impact in society. what they are doing is same; they try to know and understand more about specific people

4) If I was training a cool hunter and they needed to learn the basics to finding a good advertiser in the teenage world I would tell them to look for the kids who throw parties day and night and pay them to sell and advertise my products which I’m trying to advertise.